
Jon Woods
Capturing moments
your customers
dream about
REAL ADVENTURE SPEAKS LOUDER
OUTDOOR GEAR BUYERS WANT REAL TESTS, NOT GLOSSY ADS.
UGC brings your brand into the moment.
By taking your gear into real adventure,
I create the proof that turns viewers into customers.

About ME
That’s me, caught in the strange quiet that comes after finishing the Great Divide thru-hike — two months of living out of a pack in the deepest wilderness the Canadian Rockies
has to offer.
Adventures like this are what give me the confidence to stand behind the brands I work with.
I create UGC for outdoor brands, travel companies, and tourism boards that want their content to feel real, natural,
and easy to connect with.
From short-form ads and reels to
product photos, lifestyle shoots, and
destination projects,
my focus is always the same —
showing what it actually feels like to be there.
I don’t just show up with a camera.
I spend real time in the places I shoot
and with the gear I use.
Long thru-hikes like the Great Divide and the Sunshine Coast, along with plenty of other adventures in the backcountry have
taught me what holds up, what’s worth trusting, and what moments are worth capturing.
I bring together a love for adventure,
a solid eye for photography,
and a filmmaker’s approach to storytelling.
The goal isn’t to overhype anything —
it’s to help brands and destinations feel believable, consistent,
and worth coming back to through
honest, high-quality content.



